Bloemkool Pizza

Watch the LAUNCH EVENT: https://youtu.be/v6OA_39MTtk
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ONLINE PREMIERE: https://youtu.be/PXOlPqdIhBA

In July 2019, New York Pizza blanketed public bus stops and TV channels across the Netherlands, with billboard and film ads, featuring a naked woman holding and massaging a pair of cauliflowers in front of her breasts.

After a flood of complaints from the public, the Stichting Reclame Code (Advertising Code Committee) issued a ruling, saying that this advertisment contravened standards of good taste and decency.

Action

We believe that such advertising has NO ROLE in public spaces that are accessible to children, especially in 2019.

To combat the negative effects of gender stereotyping in the media, and to shine a spotlight on the gratuitous exploitation of women's bodies..

..we let loose and created a WILD feminist spoof film!!

Our launch event on gender stereotypes in the media took place on 6/12/19, and included our first-ever public screening of the film, co-hosted by the director of Bloemkool Pizza, Xing Chen, and writer and coach Mariette Reineke, and featured panel discussions with the team members. Watch the recording of the full event here: https://youtu.be/v6OA_39MTtkFor more info about the event, visit the Facebook page: https://www.facebook.com/events/1004667909895658/

'Bloemkool Pizza' is a kick-ass feminist short film that makes fun of gender stereotypes and turns the objectification of women's bodies on its head, using attention-grabbing, convention-smashing humour to address a contentious topic. Check out the eye-popping final product here, and please share if you like it!:
https://www.youtube.com/watch?v=PXOlPqdIhBA

Resources

Many brands and businesses are starting to realize the importance of inclusivity and positive messaging in their products and advertising. Why alienate potential customers when you could win them over with social awareness?

In fact, there is now a wealth of resources for companies to draw on, including experts in gender-neutral content creation, consultancy firms, and research institutes. All of whom are dedicated to achieving gender balance and equal representation.

Do right by your customers, engage good advisors!

We envision a future in which younger generations can reach their full potential, freed from gender bias and prejudice.

About the director/producer

Xing is a scientist, artist, and activist. Her life’s goal is to create a brain implant that will allow blind people to see again. In her spare time, she works on a variety of art and social-justice projects.
She is the author of peer-reviewed scientific articles, as well as a cycling guide book for expats, titled ‘Learn to Cycle in Amsterdam.'
Her hobbies include drawing, cycling, SUPping, and windsurfing.

Contribute

We are looking for volunteers to help us fulfil our goals and enact real change. Interested in being a part of this ambitious, socially driven mission? Contact us for more information regarding our upcoming plans!

By the way, did the spoof film put a smile on your face? Consider making a contribution to our fund raising campaign and supporting our cause. Think of how much better the future could be if we all did our part!